Tradition & Innovation: rethinking the image of a London specialist in bespoke awards.
The Business Challenge
Embodying group expertise while adapting to British market demands.
A member of Distinctio Group, London-based brand Award-it embarked on a complete rebranding. The strategic challenge was to leverage the strength of the group while building a distinct identity tailored to the UK market: bridging the legacy of historic craftsmanship with a modern momentum.
Brand Strategy (Substance): Positioning
Setting a clear course: Tradition & Innovation.
Prior to visual design, LA GRANDE ENTREPRISE conducted a strategic alignment process to structure Award-it’s positioning in the UK market:
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A strong, differentiating value proposition: Position the brand as “The UK’s most innovative awards & medals specialist” to highlight its technical and creative leadership.
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The art of dualism: Combining Tradition (quality of service, bespoke standards) with Innovation (design, materials, manufacturing processes).
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Heritage anchor: Bringing this positioning to life through the tagline “Unique awards since 1977”, leveraging brand legacy to reassure UK decision-makers.
Brand Design (Form): A Global Ecosystem
A complete rebranding, from brand mark to digital.
Creation of all core brand tools:
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Logotype & Brand Guidelines: A refined, sophisticated, and timeless identity expressing British elegance and modernity.
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Website (awardit.co.uk): A sleek digital showcase designed to highlight creations and support the promise of innovation and service.
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Print & Editorial: Art direction for the catalogue cover (the centerpiece of first contact) and bespoke rollout across everyday touchpoints (business cards, email signatures).
