Designing an intuitive and reassuring visual identity to illuminate the future for high school students and their parents.
The Challenge & Background
Academic guidance is often a stressful phase. To reflect Thomas Motte’s promise — uncovering value and heading in the right direction —, we designed an ultra-clear user experience: simple navigation and a tone capable of speaking directly to high schoolers while reassuring their parents.
Execution
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Architecture & UX: Sourcing and selecting a sleek template for a friction-free user journey.
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Bespoke Art Direction & Integration: Fine-tuning the layout to seamlessly incorporate illustrations by Nicolas D’Hautefeuille.
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Result: A website, thomasmotte.com, which turns a potentially stressful process into a reassuring, tailored, and human experience.




