visual identity
How can I tell people in a short time who I am, and what I can bring to the table that is different? How can I attract attention while reassuring people?
A logo alone is not enough to effectively convey your company’s identity. The personality of a brand is also expressed through its choice of typography, colours, pictograms, the implementation of visual systems, its iconography… These graphic choices position, distinguish and give confidence. You have to be daring, while remaining strategic and perfectly consistent with yourself.