who/what/how

Brought up on advertising slogans (my mother was a strategic planner) and joined DDB Paris after business school. After 15 years in management consulting on major brands as Givenchy, Audi, JaegerLeCoultre, Le Petit Marseillais, Président… I am taking advantage of a family expatriation to go back to school and train as a Graphic Designer. I travelled through Venezuela, Qatar, France and US and I was able to enrich my understanding of markets and consumers on a more international level, even if I still feel very French!

Who

Céline Sabatier-Lesure
Creative Strategist

Insta.  —  Fb.  —  Lnkd.

10.10.2010 – CREATION OF LA GRANDE ENTREPRISE, small nomadic branding agency. Print & web design for start-ups and SMEs.

2009-2010 – CENTRO DISENO DIGITAL, Caracas, Venezuela – Training in graphic tools In Design, Illustrator, Photoshop.

2002-2009 – ASSOCIATE DIRECTOR AT DDB, Advertising agency, Paris – In charge of budgets for President (butters, creams and cheeses), Jaeger LeCoultre, Belambra, Gerblé, Gerlinéa, Castorama, Givenchy (perfumes and cosmetics).

1999-2002 – FOUNDER AND PRESIDENT OF LOVE PALACE, Advertising agency, Paris – Creation of an agency dedicated to luxury and cosmetics budgets. Givenchy (perfumes and cosmetics), Klorane, Le Petit Marseillais.

1994-1999 – CLIENT DIRECTOR AT LOUIS XIV, Advertising agency, Paris. In charge of Audi, Nike, Le Nouvel Observateur, Brandt, Apaisyl, Givenchy perfumes.

What

STRATEGY

Positioning

Naming

Brand signature

 

VISUAL IDENTITY

Logo

Presentation tools (Business card,
Letterhead, PP mask…)

Publishing documents (press kit,
brochures, leaflets, …)

Packaging (labels, boxes, etc.)

Merchandising (Stand, Kakemono, PLV, …)

WEBSITES & WEB

Website

Email signature

Newsletter

Advertising banners

How

METHOD – My dual experience in consulting and creation allows me to accompany you on all your branding issues. I attach importance to the strategic relevance of the design. I like every word to be relevant, whether it’s through a name, a logo, a flyer, an internet banner, an Instagram post… to build a clear and attractive brand image.

STRENGTHS – Strategic experience, Creativity, Implication, Rigor, Reactivity.

QUOTATION – Each project is unique so I do not propose a price list. The best way to get an estimate that takes into account your real needs is to contact me directly.

PAYMENT – Payments are made by bank transfer or by check upon receipt of the invoice.

STATUS – Self-Entrepreneur SIRET 804 052 058 00018

For whom

FollowFb.Ins.Lin.
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